Video Marketing

In a fast-paced world, it is difficult to come up with new unique ideas to make your business stand out.

Video Marketing Services In London UK

In a fast-paced world, it is difficult to come up with new unique ideas to make your business stand out. Videos have been in the field of marketing since the start of television commercials in the early 1960s. However, in recent times, video marketing has become a huge asset for digital marketers around the world.

If you’re wondering how video marketing will benefit your business or how Rankraze can help you, continue reading.

Web video for website production leads the way

of marketers say video gives them the best ROI.

0 %

of consumers will make a purchase after watching a branded video

0 %

of people watch more video now than they did a year ago.

0 %

of consumers want to see more videos from their favourite brands.

0 %

Importance of Video Marketing

Here we have listed a few great benefits of video marketing and why you should do it for your business.

Videos increase your SEO ranking

Properly structured video content has great SEO value. Google gives more importance to the value provided to its users. If you have valuable content uploaded on YouTube, that increases your chance of ranking higher than your competitors.

Video builds trust and credibility

Video is the best way to create a personality for your company and your brand. It helps to connect with your customers and gain their trust. The more videos you have to help educate them about the product, the more you will earn their trust. When people trust you and your product, it will automatically start to convert.

Video marketing has a high ROI

Creating a video, recording, editing, etc., requires a lot of effort and sometimes it costs more than the other types of marketing. Even though, video marketing has been proven to have a high Return On Investment.

The video encourages social shares

92% of mobile users who watch a video on any platform share it with others. Social shares help in branding and establishing you as an authority in the subject.

Video appeals to mobile users

90% of people watch videos from their mobile phones. People like to watch videos online when they’re traveling or relaxing. This has highly increased the number of smartphone users over the past few years.

Video content has high engagement with the audience

Video provides great value to your customers. 70% of people buy a product based on their product videos. Video helps to explain everything about your product and engage with your audience.

Video boosts conversion rates and sales

Videos have a great way of influencing the audience into customers. Including a product video on your landing page can increase your conversion rates by 80%

Video is a great addition to your email marketing campaigns

Email headlines with the word video have a high number of click-throughs compared with text-only email marketing copy.

Video is a great addition to your email marketing campaigns

YouTube has over 2 billion monthly active users (More than 2/3^rd of the total internet users). YouTube is the most used social media platform after Facebook.

Youtube is a visual-based platform. The visual sense is the most dominant in the human body. Most information transmitted to our brain is visual. This is a huge advantage for businesses to convey information about their product and attract customers.

YouTube is the most trusted video marketing platform and its video optimization, SEO factors are highly beneficial for marketers in targeting content to a potential audience. This is why we highly recommend using YouTube for your Video Marketing services.

Few amazing Video Marketing statistics

If you’re still not convinced that you should take up video marketing

- YouTube has over 2 billion monthly active users.
- Almost 15% of YouTube’s site traffic comes from the US.
- 75 million people in the US watch online videos every day.
- 81% of 18-25 year-olds in the US watch YouTube.
- Viewers retain 95% of the message conveyed in a video. Whereas, viewers retain only 10% of the information in non-video content.
- 76% of marketers use video to increase their brand awareness.
- 82% of users watch video content on Twitter.
- People upload 500 hours of video content every minute!
- More than 500 million hours of videos are watched on YouTube each day.
- Over 70% of YouTube views are on mobile.

Our video marketing services

Rankraze is one of the leading Video marketing agencies in UK. We offer complete assistance in video production, post-production, animated video creation, promoting the video, Customer Relationship Management, etc.Some of our top Video marketing services include:

YouTube Marketing Services

We offer complete marketing services on YouTube. We focus on promoting your video organically across all social media platforms, optimizing your video for search engines, running ad campaigns to drive visitors, etc.

Video production

Complete guidance and assistance in coming up with a creative idea for your product, video production, audio-video recording, and editing. We produce the perfect video for your business, brand, services, and products.

Video Promotion across all platforms

Promote your YouTube video can be as tricky as creating the video. Creating a great video and going unnoticed is the same as not creating one. We will take care of the complete marketing services to make the video reach a huge potential audience.

Customized YouTube channel art

YouTube channel art is the banner image in your YouTube account. It should reflect your business’ personality, the design should be simple, and also convey what your page is about. We will create customized channel art for your account that reflects your business.

YouTube Video optimization

Just like how optimizing your website content will make you rank higher in search engines organically, YouTube works on Video Optimization. Our marketing team of experts will make sure your content is perfectly optimized to reach google’s ranking factors. This will increase your video traffic, and in turn, will increase your website traffic organically too.

Video Integration with Google Analytics

We have years of experience in digital marketing. If we’ve learned one thing from all these years of experience, that is to track our growth, engagement, traffic sources to see what works best for us. We will integrate your YouTube account to Google Analytics to track your video marketing traffic and conversions. This way, you can understand what video content works better for you and your business and experiment more.

SEO for Videos

You may not have come across the term Search Engine Optimization for YouTube. But, it is one of the important factors of video marketing on YouTube. Optimizing the video and Search Engine Optimization for Videos are different. Worry not. We will take care of complete SEO for your video to help your video rank in Google and other search engines and drive website traffic too.

YouTube Community Management

When you’ve built a good number of YouTube audiences, managing the community is very important. Showing the people that you care and addressing any negative comments positively can be crucial but it is essential for customer retention. This is why our community management team will take care of maintaining a healthy relationship between your business and its customers.

YouTube Reputation Management

Representing a brand or business on a social media platform should be professional and friendly. You are accountable for all your actions because you holed a reputation. We have a reputation management team that will focus on maintaining that as we’ve done for all our 100+ clients.

Types of Video Marketing Content for business

Here, we’ve classified the different types of video marketing content a business can use to establish trust and authority. Video marketing content for businesses is generally categorized into three topics

Awareness

Lists Videos
Company Culture
Behind the scenes
Interview

Engagement

Vlog
Video emails
Videos with funny context

Education

How-to videos
Product reviews
Q & A
Announcement video
Case study
Testimonial
Product tour
Feature explainer
Live talks/ Presentations
Tutorials, etc.

Why choose Rankraze for Video Marketing

Rankraze is one of the leading video marketing companies in Chennai, India. Our years of experience in digital marketing has enabled us to help hundreds of clients with successful video marketing content and strategies. Some of the key points on why you should choose us to get the best video marketing services are:

One-stop solution for complete digital marketing
Produce video marketing in the most cost-effective way
Drive high Return On Investment
Attract customers with great content
Promote video across all social platforms and websites
Integrate YouTube videos in social media content to drive traffic
Build a strong customer base with high conversions
Increase viewers and Gain brand exposure
Creating and managing videos
Managing customer relationships and reputation
Optimize your videos to drive traffic
Optimize your content for search engines

We have a team full of creatives who are always on the lookout for ideas, innovations and marketing strategies. We aim to spread your business’s online presence across huge potential audiences.

Our other Digital Marketing Services

Rankraze has helped over 160 businesses succeed in digital marketing by offering various services like,

Search engine optimization
Search engine marketing
Pay Per Click Marketing
Social Media Marketing (Organic & Paid)
Online reputation management
Content marketing
Website Hosting
Web Analytics
Video Marketing
App development, etc.

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Video Marketing

In a fast-paced world, it is difficult to come up with new unique ideas to make your business stand out.

Video Marketing Services In London UK

Web video for website production leads the way